The Heart for Africa Team

Janine Maxwell - Co-Founder

At the age of 24 Janine Maxwell founded what would become one of the most successful marketing companies in Canada. For 16 years Janine led Onyx Marketing Group boasting some of the most well known companies in North America.

On 9/11 she found herself a part of thousands fleeing New York City. This life-changing event sent Janine on a search for the meaning of life. Her journey took her to Africa where she encountered the AIDS pandemic, hunger, and disease. Janine was stirred by the faces of children, mothers, and grandmothers fighting daily for their life. She turned from her boardroom savvy to be the voice sounding an alarm for those too weak to cry for help. Together, Janine and her husband Ian co-founded Heart For Africa, a faith based organization focusing on Hunger, Orphans, Poverty, and Education in Eswatini.

Janine is a graduate of Evangel University. She is the author of two books, Is It Okay With You? and It’s Not Okay With Me. Read the press release for Is It Okay With You here. For more information about booking Janine to speak at your event, please send an email to

Read Janine’s Full Bio

Ian Maxwell - Co-Founder

Ian Maxwell works at Heart for Africa, a faith-based organization focusing on bringing hope to the people of Africa in the areas of Hunger, Orphans, Poverty, and Education. Ian’s vision for self-sustainable food security for all people is at the core of community transformation. Ian successfully unites and partners people from many nations to work together for comprehensive and lasting solutions.

Ian has a degree in economics from Bishops University in Lennoxville, Quebec and is the former vice-president of operations for Onyx Marketing Group in Toronto, Canada.

Matty Lambert - Project Manager

Matty Lambert graduated with an Honours degree in Communications, with a minor in Film Studies from Carlton University (Ottawa) in 2010 and now lives in Vancouver, British Columbia. He has worked in events, marketing, corporate training and advertising for the past 9 years.  Matty made his first trip to Project Canaan in Eswatini in July 2016 for the dedication of the Egg Farm Project, and returned for a second time in July 2018.  The majesty of Eswatini, and deep passion for the amazing work that Heart for Africa (Canada) does in saving the lives of the beautiful children of Eswatini; Matty looks forward to expanding Heart for Africa’s scope and awareness coast to coast across Canada through fundraising, stewardship and social media management.  He can’t wait to see the new heights him and the team of volunteers are able to take Heart for Africa (Canada)!

Board of Directors

Tim Lambert - Chair

Tim Lambert has worked his entire career in Agriculture. He graduated from the University of Guelph in 1983 with an Honours degree in Animal and Poultry Science. He is currently the CEO of Egg Farmers of Canada, a position he has held for over 13 years.

Tim is the Vice Chair of the International Egg Commission (IEC) and Chair of numerous committees at the international level. The IEC is the Global Network for the egg industry with members in over 75 countries around the world with partnership links to the FAO and OIE.

Tim serves on the Board of Trustees for the International Egg Foundation whose purpose is to increase egg production and egg consumption in developing countries, to provide undernourished infants, children and families with an independent, sustainable, high quality protein supply.

He is the Chair of the Heart for Africa Canadian Board of Directors. Heart for Africa is a humanitarian organization focused on bringing hope to eSwatini by focusing in the areas of hunger, orphans and education through a 2,500 acre farm called Project Canaan. Tim also serves in the capacity of Director for the Heart for Africa United States and eSwatini Boards.

Before joining EFC in June of 2003, Tim worked in the beef cattle industry for 8 years as CEO and General Manager of Beef Improvement Ontario, a genetic improvement company based out of Guelph, Ontario. Prior to his experiences in the beef industry Tim was the CEO and General Manager of Ontario Swine Improvement and spent a total of 10 years in the pork industry.

Carol Hickman, QC - Vice-Chair

Carol Hickman obtained her law degree from the University of Saskatchewan in 1987 and has practiced family law in the Greater Vancouver area for over 25 years. Carol has extensive experience in complex family law matters, including property division, maintenance, and custody and access disputes.  She has experience at all levels of Court including the Supreme Court of Canada.

Carol was a Bencher of the Law Society of BC from 2004 – 2011, when she completed her final term, and sat on several Committees and Task Forces.  Carol continues to sit on Law Society Discipline Hearing panels.  Carol was recognized for her contribution to the legal profession when she was appointed Queen’s Counsel in 2010.

For the past 15 years, Carol has been helping couples resolve their disputes outside of the courtroom, as a family law Mediator and a Collaborative family lawyer. Carol is also a family law Arbitrator. Carol has been an instructor for Continuing Legal Education for many years and has also been a guest instructor at UBC Law School and Thompson Rivers University Law School.  Carol has been a guest speaker across North America in the area of family law.  Carol recently completed her Masters of Law in Alternate Dispute Resolution at Osgoode Hall Law School.

Carol continues her litigation practice at Quay Law Centre, the largest group of family lawyers in BC.  In addition, in 2012 Carol established West Coast ADR Law Group, which is focused on mediation, arbitration and collaborative law.

Carol has been involved in a number of charities and is actively involved with her Church.  Carol is also very passionate about Heart for Africa and the children at Project Canaan.  Carol was instrumental in organizing a large fundraiser in BC, in the fall of 2016, to raise money for Project Canaan Academy.  Carol and her husband Barry made their first trip to Eswatini in 2016.  They spent the majority of their time with the children and participating in the HFA Outreach Program.  Carol is passionate about raising awareness of the drought, famine and AIDS epidemic in Eswatini.  Carol is organizing another large fundraiser in BC and can’t wait to see the children of Project Canaan again in 2017.

Kurt Siemens - Secretary/Treasurer

Kurt Siemens is from Manitoba and about 1 hour south of Winnipeg.  He farms with his family on a 24,000 bird layer farm close to the small town of Rosenort.  He is a third generation poultry farmer and is currently transitioning his oldest son to be the fourth generation taking care of laying hens.  The job that got him involved with Heart for Africa is with Egg Farmers of Canada.  He is a director on the Manitoba board of egg farmers and the representative from Manitoba to the National Organization.  Tim Lambert came to the board in 2014 with an opportunity to be a part of the bigger picture to help those in less developed countries with knowledge as egg farmers.  He jumped at the opportunity to help in Africa.  He has been fortunate to travel to Project Canaan three times and he says it is a place that definitely pulls at your heart.

Chad Gregory

Chad Gregory came to work for United Egg Producers in 1998 and currently serves as President and CEO.  Chad spends all of his time managing UEP, which represents 95% of the U.S. egg production.  Chad also represents UEP’s interests on the International Egg Commission.

Chad earned a Bachelor of Science degree in Marketing and a Bachelor of Science degree in Management from Southern Illinois University in 1993.