The Heart for Africa Team

Janine Maxwell - Co-Founder

At the age of 24 Janine Maxwell founded what would become one of the most successful marketing companies in Canada. For 16 years Janine led Onyx Marketing Group boasting some of the most well known companies in North America.

On 9/11 she found herself a part of thousands fleeing New York City. This life-changing event sent Janine on a search for the meaning of life. Her journey took her to Africa where she encountered the AIDS pandemic, hunger, and disease. Janine was stirred by the faces of children, mothers, and grandmothers fighting daily for their life. She turned from her boardroom savvy to be the voice sounding an alarm for those too weak to cry for help. Together, Janine and her husband Ian co-founded Heart For Africa, a faith based organization focusing on Hunger, Orphans, Poverty, and Education in Eswatini.

Janine is a graduate of Evangel University. She is the author of two books, Is It Okay With You? and It’s Not Okay With Me. Read the press release for Is It Okay With You here. For more information about booking Janine to speak at your event, please send an email to

Read Janine’s Full Bio

Ian Maxwell - Co-Founder

Ian Maxwell works at Heart for Africa, a faith-based organization focusing on bringing hope to the people of Africa in the areas of Hunger, Orphans, Poverty, and Education. Ian’s vision for self-sustainable food security for all people is at the core of community transformation. Ian successfully unites and partners people from many nations to work together for comprehensive and lasting solutions.

Ian has a degree in economics from Bishops University in Lennoxville, Quebec and is the former vice-president of operations for Onyx Marketing Group in Toronto, Canada.

Read Ian’s Full Bio

Board of Directors

Carol Hickman, QC - Vice-Chair

Carol Hickman obtained her law degree from the University of Saskatchewan in 1987 and has practiced family law in the Greater Vancouver area for over 25 years. Carol has extensive experience in complex family law matters, including property division, maintenance, and custody and access disputes.  She has experience at all levels of Court including the Supreme Court of Canada.

Carol was a Bencher of the Law Society of BC from 2004 – 2011, when she completed her final term, and sat on several Committees and Task Forces.  Carol continues to sit on Law Society Discipline Hearing panels.  Carol was recognized for her contribution to the legal profession when she was appointed Queen’s Counsel in 2010.

For the past 15 years, Carol has been helping couples resolve their disputes outside of the courtroom, as a family law Mediator and a Collaborative family lawyer. Carol is also a family law Arbitrator. Carol has been an instructor for Continuing Legal Education for many years and has also been a guest instructor at UBC Law School and Thompson Rivers University Law School.  Carol has been a guest speaker across North America in the area of family law.  Carol recently completed her Masters of Law in Alternate Dispute Resolution at Osgoode Hall Law School.

Carol continues her litigation practice at Quay Law Centre, the largest group of family lawyers in BC.  In addition, in 2012 Carol established West Coast ADR Law Group, which is focused on mediation, arbitration and collaborative law.

Carol has been involved in a number of charities and is actively involved with her Church.  Carol is also very passionate about Heart for Africa and the children at Project Canaan.  Carol was instrumental in organizing a large fundraiser in BC, in the fall of 2016, to raise money for Project Canaan Academy.  Carol and her husband Barry made their first trip to Eswatini in 2016.  They spent the majority of their time with the children and participating in the HFA Outreach Program.  Carol is passionate about raising awareness of the drought, famine and AIDS epidemic in Eswatini.  Carol is organizing another large fundraiser in BC and can’t wait to see the children of Project Canaan again in 2017.

Cheri Peters

Cheri was blessed to be born into a Christian family and was brought up in the Church.  She accepted Jesus as her Savior very early in life and His hand has been upon her all her life. Cheri and her husband Dave have four children and she had the privilege of being a stay at home Mom until the last child went off to college.  After the kids were gone she and her husband started a retail flooring business that they owned for 12 years. They sold that business and retired for a bit.  Currently, Cheri works at a Seniors residence in Penticton.

Cheri’s introduction to Heart for Africa came from Dave’s connection to Mercy Tech Mission. MTM’s Mission statement is “Changing Lives – One Skill at a Time”. They have been working at Project Canaan for a few years, training Heart for Africa employees in auto mechanics, welding, electrical, and millwrights. Dave was interested (as a Mercy Tech board member) in going to Eswatini to get a sense of the opportunity, and to help plan for future training missions. Cheri agreed to go along and was astounded by the whole operation!

Cheri spent an epic “day in the life” with Janine – they picked up baby Cheri and baby Jewel in the morning and in the afternoon took Elvis II’s Mom up country to the Hospital to await his birth.  On the way home Janine stopped at a roadside vegetable stand and bought all of their sweet potatoes. Were the venders ever happy. Cheri was hooked! The kids, the farm, the hydraponics, aquaponics, the fruit, the fields, the dairy, the egg production, the school, the Medical clinic, the Artisans, the housing, the mechanic shop – an amazing operation!

Cheri is deeply honored and humbled to be asked to join this incredible group of people and do what she can to move this project forward.

Chad Gregory

Chad Gregory came to work for United Egg Producers in 1998 and currently serves as President and CEO.  Chad spends all of his time managing UEP, which represents 95% of the U.S. egg production.  Chad also represents UEP’s interests on the International Egg Commission.

Chad earned a Bachelor of Science degree in Marketing and a Bachelor of Science degree in Management from Southern Illinois University in 1993.